As part of the Havas Media Network family, we make a meaningful difference to brands, businesses and people. As experts in consumer behavior, we know that traditional approaches no longer work and that we need to enrich paid media with a wider, richer communications experience. We’re privileged to work alongside some incredibly talented and curious people who specialize in media, strategy, data, digital, content, social media, mobile, sports and entertainment and experiential.
To dispel the myth that gold products sold by Poh Heng Jewellery aren’t trendy enough for millennials today, we partnered with Redeafination, a unique group of local dancers with hearing abilities, who expressed the versatility of the gold collection for the modern, youthful women, through freestyle movements
General Manager, Arena Media