Welcome to Havas Group Singapore
Havas Media Group
Chief Integration Officer
Havas Media and Arena Media
Socialyse & Red Havas
Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients. Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.
A global leader in mobile games, with 2.5 million downloads per day.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A powerful collection of ticketing systems, venues and production houses spanning the entire globe.
of brands could disappear and no one would care
of consumers think companies and brands should communicate honestly about their commitments and promises
of the content provided by brands is not meaningful to consumers
Understanding Meaningful Media means understanding how we can turn our audiences into consumers by knowing the media that matters most to them, because then we’ll see where they are paying most attention, and may be ready for us to reach real eyes, ears and minds with our message at their most receptive.
Media is meaningful when it is truly engaging, trusted and, often, influential.
It’s no longer about media planning, it’s about delivering media experiences, where we make the right connection to the right audiences, with the right content in the right context.
We craft a meaningful Media Experience (Mx) where a Connection with the audience is made, in a specific Context where the Content of the message is delivered.
Our Mx System synthesises intelligence, leading to a clear brief so as to activate a meaningful Media Experience (Mx) that can be measured.