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Welcome to
Havas Group Singapore

We are Havas Group Singapore

The Havas Village is a truly unique proposition – media, creative, social, content and data all under one roof. Our philosophy is to work together seamlessly, building teams around our clients’ needs not our own. We operate under one vision and mission, to make a meaningful difference to the brands, businesses and lives of the people we work with.

Our People

We are a home for collaborators. At a time when the industry has fragmented across specialties and disciplines, we're proud to be truly integrated - physically and philosophically. This way, we work faster, smarter and happily.

Leadership

Jacqui Lim

Jacqui Lim

CEO
Havas Media Group

Chief Integration Officer
Havas Group

Rowena Bhagchandani

Rowena Bhagchandani

CEO
BlkJ Havas

Russell Lai

Russell Lai

Managing Director
Havas Media and Arena Media

Kenny Yap

Kenny Yap

Managing Director
Socialyse & Red Havas

Vivendi

Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.

We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients. Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.

Havas GroupHavas Group
Universal Music Group
MUSIC

The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.

Gameloft
GAMING

A global leader in mobile games, with 2.5 million downloads per day.

Daily Motion
VIDEO

One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

Vivendi Village
PERFORMANCE

A powerful collection of ticketing systems, venues and production houses spanning the entire globe.

Meaningful Brands

Our proprietary research study Meaningful Brands (that spans 350,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year) discovered that:

77%

of brands could disappear and no one would care

84%

of consumers think companies and brands should communicate honestly about their commitments and promises

58%

of the content provided by brands is not meaningful to consumers

It’s these key findings that have lead to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value – how meaningful it is to its consumers - is defined by a combination of ‘functional’, ‘personal’ and ‘collective’ benefits. Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.
Learn more

Meaningful Media

Understanding Meaningful Media means understanding how we can turn our audiences into consumers by knowing the media that matters most to them, because then we’ll see where they are paying most attention, and may be ready for us to reach real eyes, ears and minds with our message at their most receptive.
Media is meaningful when it is truly engaging, trusted and, often, influential.

It’s no longer about media planning, it’s about delivering media experiences, where we make the right connection to the right audiences, with the right content in the right context.

 

We craft a meaningful Media Experience (Mx) where a Connection with the audience is made, in a specific Context where the Content of the message is delivered.
Our Mx System synthesises intelligence, leading to a clear brief so as to activate a meaningful Media Experience (Mx) that can be measured.