Havas Red
Working across numerous fields and industries we have one goal – to make our clients famous through compelling storytelling. We create and nurture PR campaigns that are deliberately shareable, generate ideas that get people talking, whether on social media, around the office or at home. Our consultants are some of the best and highly regarded by the PR industry. We are part of the Havas PR global network of 1,300+ PR practitioners that operates in nearly 50 countries.
Leveraging SEO and SEM to create unique content for the three main pillars of Now Boarding – Go Global, Live Local and Discover Changi, we grew organic traffic by 150% year-on-year. Inbound referrals have also increased by 10,000 in a 6-month period.
Anticipating the issue of Covid-19 during its infancy stage, we established an issues management flow and protocol. Communications were streamlined, media had a single point-of-contact to approach for queries and we managed to proactively detail our responses together with other ministry stakeholders.
Through a robust media relations and key opinion leader engagement programme to educate the public on electric vehicle car-sharing, we achieved front page coverage in two main daily newspapers as well as more than 100 BlueSG rentals in the first three hours of launch.
