Havas Insights and Analytics
Havas Insights and Analytics is the intelligence and strategy arm within Havas Group Singapore. We provide proprietary and bespoke analysis to clients and brands, in order to build experiences centered on human insights and data intelligence. Our dynamic team comprises of strategists, market researchers and data scientists, all bound by a curiosity for understanding consumers meaningfully.
For brands eager to tap into the upsurge of interest in wellness, it is vital to get insights on their attitudes and behaviours. Read this joint whitepaper with Ogury and learn to activate these wellness personas.
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Despite being one of the most important consumers of the future, little is known about how Gen Zs see the world and their relationship with media. In this collab with SGAG, discover 5 codes that Gen Zs live by and its implications.
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Are you aware of what’s accelerating on social media this year? We looked into the latest trends and innovations to build a more impactful marketing mix for your brand.
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