
Havas Play SG60 Social Boost
Complimentary social media audits to help Singapore-based brands translate social content into business impact.
Complimentary social media audits to help Singapore-based brands translate social content into business impact.
Facebook ad spends increased by 100% last year, yet follower growth has stagnated.
Is your spending optimised?
TikTok is the fastest-growing platform, with a 21% median monthly follower growth, while Instagram continues to grow steadily at 6%. Yet, Instagram Reels outperformed TikTok in engagement and accounted for more than a third of brand posts in 2024.
A strategic audit helps you reassess whether you’re investing in the right platforms and reaching the right audiences.